At this point, it is now common knowledge that Instagram should
not be thought of as an ancillary social media platform: that it is in fact one of the biggest and most important social networks for any internet marketer to consider.
Right now, Instagram has over 1 billion active users – which is an
insane number when you consider there are only 7.53 people on Earth. That accounts for 60% of all adults using the internet, as well as 25 million businesses. This is a gigantic audience then, and it’s one that is constantly growing.
Whereas Facebook (which owns Instagram) has been slowing down slightly in the past few years (not to mention facing numerous high-profile scandals), Instagram has been going from strength to strength.
